Blog
Digitally grounded brings you all you need to know about digital marketing and how it can be used to help businesses grow. We write about topics such as content marketing, email marketing, social media marketing, and search engine optimization.
The Benefits and Limitations of AI Article Writing
AI article writing tools are becoming increasingly popular as a way to generate high-quality content quickly and easily. These tools use artificial intelligence to learn from large amounts of text data, and then use this knowledge to generate new content that is both...
How to Choose the Best CMS For Your Company Website In 2023
Content Management Systems make it easier to both create a website and easily manage your content. No need to learn all kinds of complicated tech speak, as the platform manages all of that for you! Here we look at how to choose the best CMS platform for your company...
Web Design vs Web Development: What is the difference?
When looking for the right company to build your website, are you on Google typing in "web design vs web development"? It's important to know what these two terms mean. In this article, we'll look at the differences between the two so you know what makes them...
SEO vs SEM: Which One is Best for Your Business?
Search engine optimization and search engine marketing are two online marketing campaigns that often interchange with one another. These two concepts are frequently used interchangeably. SEO vs SEM can be combined to create the best digital marketing approach for your...
New York SEO Consultant for Service-Based Businesses
New York SEO consultant helps your service-based business gain traction for your growing company. Search Engine Optimization, better known as SEO, is the best way to increase organic traffic to your website and help establish yourself as an expert in your field. If...
Did you switch to Google Analytics 4 yet?
If your business uses Google Ads or depends on Google Analytics to track your marketing efforts, the switch to Google Analytics 4 (GA4) is an important element of your marketing strategy. Are you one of the business owners and marketers still wondering when you should...
Digital Marketing Trends in 2022
If you find it seems close to impossible to keep up with digital marketing trends, you’re not alone. In fact, 25% of small businesses lack the technical knowledge to go about having a website built. But fear not! Here we look at the most inspiring and important...
010 | Season 1 Finale: Journaling, Organization, and Making Creative Space
Journalizing, organization, and making creative space Journalizing, organization, and creative space are important things to have in order to excel in the digital world. This is the final episode of season one, and we spoke about a number of various topics. I hope...
009 | Creating Content Your Clients Want
Creating Content Your Clients Want Creating content that your client wants and having the right strategies in place means asking the right questions and listening. Quote: “Every business is different and I just wanted to present some different ideas to you on this...
How to Find a Web Designer
As a small business owner, knowing how to find a web designer is one of the first things you should learn. According to Verisign, a leader in the domain name business, 97% of small business owners would recommend that other small businesses have a website. Although...
Benefits of Working with A Website Partner for Your PR Agency In 2022
Your PR agency can benefit greatly by working with a website partner. The benefit of a professionally designed and developed website helps your clients establish domain authority, leverage campaigns, and generate more website traffic. The work you do is no easy...
Seven Content Ideas for Service-Based Businesses
Creating engaging content ideas for service-based businesses can be a challenging process in today's digital world where content reigns supreme. You can find yourself in a circumstance where you don't know what to write, publish, or post about. Unfortunately, a lack...
008 | Content marketing: Email Sequence Strategy
Email Sequence Strategy The email sequence strategy kicks off your relationship with your prospects and entails taking certain steps to optimize the process of nurturing prospects into clients. The correct time, diversity of emails, tailored content, and email...
007 | Content Marketing Plan: Lead Generation For Your Business
Content Marketing Plan Content marketing plan sheds light on several ways in which it may be a successful element of your lead generation for your company. In today's episode, we'll discuss content marketing as a means of generating leads for your business. Quote:...
006 | Funnel Building 101: Let’s Talk About Sales and Lead Funnels!
Sales funnels can help your company identify potential customers, generate leads, and finally convert them into paying customers. So how do you go about finding these customers? Today, let's talk about sales and lead funnels in funnel building 101. Quote: “You always...
005 | Be An Authority! How to Use Your Thought Leadership To Build Your Business
Thought leadership has become an important aspect of growing a company. Many businesses are seeking methods to boost their thought leadership by using effective digital marketing techniques. In today's episode, we're talking about being an authority. How to use your...
004 | Attract the Right Audience and Monetize from Day 1
People think it’s frightening, and that in order to monetize their podcast or receive sponsorship, they must have a million subscribers, which is not true at all. In today’s episode, we will talk about podcasting and I will teach you how to attract the right audience...
003 | Holistic Marketing for Owned Media
Is there such a thing as holistic digital marketing? What exactly does that mean? Today, we'll look at holistic marketing, with a focus on your owned media, since it's vital to have that presence and own it, because when things go wrong, you'll want to make sure you...
002 | Own the land: Owned, Earned and Paid Media Explained
Have you heard the buzzwords in the digital world regarding the value of owned, earned, and paid media in digital strategy? Think of it as a Venn diagram, with each piece contributing to the overall success of your digital marketing strategy. Join me today as we get a...
001 | The Story of the Chef: Digital Marketing Explained
Have you ever tried to follow a recipe and it didn't turn out well? You've completed all of the steps and are wondering what's missing. In this episode, I would like to tell you a little bit about myself, tell you a story about a beloved loved one, and educate you a...
