fbpx

Do you need a SEO Consultant for Service-Based Businesses?

SEO consultants help your service-based business gain traction for your growing company. Search Engine Optimization, better known as SEO, is the best way to increase organic traffic to your website and help establish yourself as an expert in your field. If your business also depends on local customers for growth, there’s even more reason to work with a consultant to develop a local SEO presence. Here we look at the reasons you need an SEO consultant with tips to find the best SEO company to help achieve your business goals.

Why do you need an SEO consultant?

Hearing the word “consultant” is likely to perk up your budget radar. However, consultants are experts who use their knowledge and experience to get results while sticking to their client’s budgets. An SEO consultant specializes in SEO, but what exactly does that mean? Typically, they can advise on and assist with the following:

  • SEO audits
  • Local search optimization
  • SEO copywriting
  • Ongoing website optimization
  • Google My Business management and optimization
  • Google Analytics 4 reporting
  • Structured data

It all beings with an analysis of your website and the development of a strategy designed to optimize your online content. They help you reach your target audience by developing a website and social content that demonstrates your expertise in your area and industry. They then execute that strategy to move you up the search rankings. A good SEO consultant also ensures you maintain your content strategy to hold onto your ranking and continue driving organic traffic to your website.

Key competencies of a good SEO consultant

So, what exactly will a good SEO consultant bring to the table? As with any consultant, skill and knowledge. Specific to SEO, they’re going to develop your SEO strategy by:

Using critical thinking: An analytical mind provides valuable insights into the current state of your SEO. In addition, you’ll understand the cause and effect with solutions that fix problems and build on your successes. With critical thinking, a consultant can assess your problems and find the most effective solutions for quicker results.

Research: SEO needs keywords to bring your content to the forefront so Google can find you. The ability to conduct in-depth research ensures you find the most valuable keywords and phrases to boost visibility and drive more leads to your website.

Improving content: SEO experts understand the content and how to create engaging, SEO-optimized content that is organic and authentic. Search engines, like readers, prefer high-quality content that isn’t packed with keywords but instead contains information that is relevant, correct, up to date, and easy to digest. The right topics, writing style, and information all work together with keywords to improve time on the page and, in turn, rankings.

Understanding technology: SEO consultants understand how to avoid common mistakes that can negatively impact SEO efforts. They know that certain technical aspects and settings in the back end can negatively impact what happens in the front end. This includes dangerous practices such as misleading off-page links, slow loading pages, or non-responsive page designs that interfere with user experience. They also understand mapping and how sites gather data to present the right content to a visitor. As a result, they ensure everything happens seamlessly so visitors can find what they need in a logical progression. And let’s not forget all the algorithms and machine learning search engines use. All this information is technical and requires equal consideration for your SEO strategy.

Using the right types of content: Digital content is not just blogging. It includes all elements of the information you have online, including social media, ads, downloadable content like white papers, and video.

Reviewing analytics: Knowing what KPIs are important to measure and analyze allows consultants to make data-driven decisions. They also share critical information in an easy-to-understand format to help you better understand your marketing ROI.

These skills all work together to provide a solid foundation for your SEO strategy.

5 tips on how to find the right SEO consultant

Here are five things you can do to help find the right SEO consultant for your specific needs:

1. Case studies and testimonials

Research their website to read case studies and testimonials and see how they’ve helped clients like you. This provides insight into what you can hope to accomplish by working with them. Furthermore, a consultant without testimonials or case studies on their website may not be a good fit.

2. Knowledge of smaller service-based companies

Experience in your niche or working with smaller service-based companies ensures the consultant understands the need for tailor-made, cost-effective solutions for their clients. If you go with a big splashy company that works with massive corporations, you’ll likely find they don’t have the type of individualized service you need within your budget. As a smaller business owner, will you need extra support, so you don’t feel out of your league when making critical decisions? A smaller SEO company will “get you.” That’s priceless when it comes to building a long-term relationship with your consultant. SEO is a marathon, not a sprint, and you want to make sure you are willing to go the distance with whoever you hire.

3. An understanding of website design and development

Your website is most likely going to need a makeover. A consultant who can assess your website and identify where it needs improvement and then make those improvements will make life easier and see much better results. You’ll also save money because you won’t face the worry of having the design and development services farmed out. As a result, you won’t end up paying a premium to a third party.

4. Expertise in local SEO  

A knowledgeable SEO expert is all about analysis to learn more about what works for the competition. This must focus on local competition to help build an effective strategy. An in-depth analysis is the only way to identify your local market trends and find opportunities to leverage competitor weaknesses. From there, a customized plan of action can be developed so you know exactly what must be done to improve your SEO tactics. They’ll set you on track to outrank the local competition.

5. Understand your own goals

Understanding your own goals and objectives is the best way to find the right person to help you meet them. Moreover, a good consultant is very curious and asks comprehensive, purposeful questions. This allows them to get to know you so they can devise a plan that meets your needs. Consider what you want to achieve and share that information with the consultants you meet. If they brush off what you have to say, don’t ask any questions, or just nod and say, “Yes, we can do that,” they can’t possibly know your unique situation. Do you want to work with someone like that? A good consultant wants to discover your pain points and offer sound examples explaining how they will resolve them.  

Understanding SEO and why you need it

SEO includes many elements, including on-page optimization and off-page optimization. In this case, this ensures your website is designed to maximize the effectiveness of every page and that your SEO strategy increases content to improve your online presence. Here’s a look at what each entails:

On-Page Optimization

Tags

Tags are applied to titles and descriptions to help search engines find you. They also make it easier for visitors to understand how your information is presented. You need an SEO consultant who knows how to apply tags to improve indexing and make your site more searchable.

Keyword Density

Using keywords effectively means using them enough to attract search engines, but not so much that you are penalized for over-optimization or keyword stuffing.

LSI (Latent Semantic Indexing)

LSI ensures the keywords and titles you use align with the content visitors find when they click on links in the SERP. As a result, you meet visitor expectations.

Site structure

Site structure allows search engines to crawl your site, avoid duplicate content, and ensure you display user-friendly content for improved user experience.  

Additionally, other factors of on-page optimization include scannable headings with keywords, quick-to-load pages, and a mobile-friendly design.

Off-Page Optimization

Building Backlinks

Backlinks are a critical part of off-page SEO because they act as a vote of confidence from one website to another. When a high authority website links to your site, it’s like a signal to search engines that others in your industry vouch for your content, which can help with your organic search rankings. Here are a few ways to build backlinks for off-page SEO:

  • Web profile creation
  • Forum posting
  • Video submission
  • PDF Submission
  • Image submission
  • RSS feed
  • Infographics
  • Article submission
  • Social bookmarking
  • Social media posting
  • Directory submission (free, paid, local citation)
  • Guest posting
  • Link roundups
  • Write shareable content (stories with original data, interviews, guides)
  • Build broken links
  • Listen for brand mentions
  • Influencer outreach

Link Building with Website Partners

Finding website partners to assist with link building aligns your business with other industry leaders. They should not be competitors but instead, companies in the industry offering complimentary products and services that give a boost to your expertise.

An SEO consultant is your quickest path to an improved online presence. In the same way, we specialize in working with locally owned and operated service providers who want a fantastic site that helps grow their business. Reach out to Digitally Grounded today.

More Posts

Pin It on Pinterest