In this post, we’ll discuss some tools available for free that can give you insight into SEO and keyword research and what you can do to improve yours.
But first, what is SEO?
SEO stands for search engine optimization. When your content is optimized, you will rank better in search results, thus getting more eyes on your content, and leads in your sales funnel! (Whoo-hoo!) But many times people don’t truly understand what SEO is, and how to use it effectively. It can be tough to pin down a strategy because the standards keep changing and Google doesn’t exactly blast an email to every Google user and say, “Hey, we’re changing our search algorithm again!”
While this information is easy to find if you do a little research, sometimes you’re working so much IN your business, that you don’t have the time to work ON your business and actually do the research to discover what needs to be done for you to benefit from SEO.
That’s why I’m sharing these resources with you so you can at least see where you’re at now with SEO and keyword research for your business, and where you can improve. I’ll let you decide if this is something to hire a pro for, or if it’s something you would like to try on your own. Either way, you should know the basics.
Find out what people might be searching for
If you’re unsure what questions people need answers to, I’d say to start you can look at Quora, Facebook Groups in your niche, and Answer the Public.
Quora is basically a huge forum website where people post questions and answers. If you are a fitness professional, you can search “fitness with personal trainer” and get tons of questions people have posted regarding this. If you are a part of a Facebook group in your niche, observe what people are asking in the group. What is it that people are asking about all the time? What questions have people asked you, in person, online, or via email? Chances are if people are asking you about a certain topic, they see you as an authority on it, and if you can answer questions on that topic, I’d say it’s a good starting point.
After you’ve selected a few questions you know you can answer, we want to see how many people are actually looking for this information. We will start keyword research.
What is keyword research?
Keyword research is discovering how many people are searching for a particular topic using a particular term. There are tons of tools online that will help you do keyword research, but you can use ubersuggest for free. Just type in a keyword and see how many people are searching for it. For example, if you are a makeup artist, you might check out “makeup artist Toronto” “makeup artist brown skin” or “bridal makeup artist Toronto”.
Getting specific like this will help you to pinpoint what people might search and possibly find you for.
After you’ve done the keyword research, you have to incorporate the best long-tail keyword in your content. Try to use this keyword in your blog title, the blog URL, and the blog description, while also adding your keyword every 200-300 words or so within the post as well.
A great free tool for WordPress websites is Yoast SEO. You can use this tool to check your site’s SEO and get suggestions on how to make it better.
Once you have your keywords and content topic, it’s time to create that content! Share your expertise with the world! Your SEO and keyword research will help you create optimized business content.
You’ll want to track your analytics as well, so don’t forget to set up google analytics and google search console. This will help you see if your SEO is actually working.
If you are looking for more information about how to build your brand and get real results, you should join the email list below. I share my MAGICC Method to getting success with content marketing that will expand your reach, get results, and create a brand you’re proud of.