Journalizing, organization, and making creative space
Journalizing, organization, and creative space are important things to have in order to excel in the digital world. This is the final episode of season one, and we spoke about a number of various topics. I hope I’ve motivated you to take action on these many aspects of your company. See you in Season 2!
“Many times people say I’m not creative, I can’t do that, but you are, everyone is, it’s just a matter of tapping into it, and applying yourself and committing to taking the time to let it flow out of you.”
Topics and Timestamps:
- Being organized is the key (00:56- 01:42)
- Journalizing (2:15-2:50)
- Holistic approach for the organization (4:40- 4:09)
- Importance of scheduling (4:41-5:25 )
- Creative space (5:26- 6:21)
- Make creative space simple (6:22-7:38)
- Connecting to your audience with content (7:39-9:44)
- Capture an idea and be unique as an expert (9:45-11:38)
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010 | Season 1 Finale: Journalizing, Organization, and Creative Space
Are you ready to take your digital marketing to the next level, using tried and true methods and emerging trends? It’s Ashleigh and you’re listening to the Digitally Grounded podcast. We’ll talk about all things digital marketing from sales funnels and flywheels, social media, email marketing, and more. So if you’re ready to take your marketing to the next level, keep listening.
Hey, it’s Ashleigh, and we are on episode 10. Today, I just wanted to have a brief chat about different topics that we’ve discussed over the first season. This is actually the last episode of season one and we discussed a lot of different things. I hope that I inspired you to take action on these different pieces of your business.
I wanted to focus a little bit on an overview and also talk about the organization because being organized is key, right? Sometimes we get ideas and we jot them in one notebook or put them in an app on our phone, and everything is not collected in one area and so what I am learning is that if I have things relatively in the same area, even if they seem unrelated, I can carry that notebook with me or whatever that, wherever I’m capturing that data, keep it in one place, so that I can look at it across the board and start to see those connections that are really going to help me make the most of my time and my bandwidth as a business owner, but also helped me to be a little more creative as well.
So we had talked about from the very beginning how important it is to really take ownership of your digital presence and there are so many different things out there that are always shouting at us right. Notifications and emails and slack messages and all the things and they take away our attention and the more of our attention that gets taken away, the less creative energy we have. I believe that with my whole heart. I’ve seen it happen to me, I’ve seen it happen to so many different people.
One method that you can use to kind of capture that back into sort of build that creative energy back into your everyday life is to journal or write things down or can keep it in one place. Now I like a physical paper journal, with a pen, like a standard pen and paper situation. I know other people use iPads or they use apps on their phones and that’s totally fine. You can even use Google docs but just keep your things all in one place because when you’re able to open that up and look at everything at a glance, you will begin to see the different connections.
So we talked about owning the land. In the second season, we’re gonna go more into the importance of your website and how that should be the hub for everything else. So I look forward to having you listen in on the season two episodes where we’re going to deep dive.
But for now, as we wrap up episode 10 of season one, I wanted to talk about organization. How we can tie the pieces of what we’ve already discussed together for your greatest benefit so that when you are thinking about your website in the season two when we get deeper into that, you can see how these different elements could be applied to your website, or how certain functionalities could be added to your website so that certain things can be accomplished.
It’s extremely important to think of this from a holistic approach and ensure that you have, you know, every box ticked when it comes to the hub of the website, and making sure that you’re presenting your authority on all channels, starting with the site, making sure that your thinking is out there and concise and you have your own personal view that is unique that you are sharing with other people.
We discussed in detail in episode five- be an authority: how to use your thought leadership to build your business and in that episode, there was a focus on you know, selling your thinking because your thinking is unique, right? But how do you sell your thinking if you aren’t giving yourself space to be creative and to get those thoughts out and begin to see those connections? You have to give yourself space and time for that.
So going back to the organization, journaling things, and scheduling out time to just be plugged with pen and paper is really effective because as you start to journal or automatically, right, you can go back and read that and start to pull content from it. Even if it’s something mundane, it could be that you, you know, went to brunch and something happened at brunch, and then something else popped in your head. So the next day, you’re doing your quiet personal creative, automatic writing, and you begin to see a connection between what happened at brunch and how it can be applied to your business or how it can benefit your customers. Or maybe a story comes out of that, that can become a lesson.
So it’s really important to ensure that you have creative space, not just physical state space, but mental space and scheduling out time to do these things because not only it is going to help your overall mental health, but it’s also going to help you have a more targeted and creative point of view when it comes to being a thought leader and sharing your expertise with your audience.
And it starts there and then as we start to build out this whole holistic approach, you know, making sure that you are taking into consideration the questions that your clients are going to have, and what I like to do is use stories or explain things as mundanely as I can. Is mundanely even a word, I’m not sure.
But I like to keep it simple, you know. And if you keep it simple, and you can explain something to a fifth grader and they understand it, then you know you’re on the right track. If you’re working with a particular client that’s really high-level and they, you know, have expert knowledge, then, of course, you need to raise that bar to speak to them on their level, but the majority of people when you’re creating that free content, or that you know, the blog post or the podcast episode and things like that, if you keep it pare down, and you keep it simple, you end up having those deeper conversations when you’re in front of them in a meeting, and you’re really able to shine or if you’re doing some sort of speaking engagement, and you have that time to really connect a little bit deeper with people, I find that’s usually the progression of what happens.
And then, when it comes to the content marketing piece, you have all these wonderful ideas, and they’ve turned into writings or blog posts or some other form of article or speech and then you can take that and adapt it into different pieces of content.
So as you start to learn how to connect with your audience, the way that they want to connect, you can then use that and take snippets of those thoughts and those things that you’ve written down in your journal or typed up in your Google doc, etc. and adapt them into things like episode nine, we were just talking about those opt-in offers. We were talking about thought leadership earlier in this episode, and how we can adapt your thinking into different pieces of content that your audience will just absolutely love.
They’ll be so enamored with what you have to say, if you take the time to really visit it, revisit it and get all of that out of you all the wonderful knowledge that you have to share, getting it out on paper and being able to take a step back and come back to it the next day and really refine it, your clients are going to love you, they’re going to want to always go to you as their resource for whatever it is that you’re the thought leader in.
And then from there, you start to consider, okay, now I’m starting to see my people, they’re coming to me, they’re asking me questions, they’re searching, they’re seeking me out. Now you start to build a community that begins at first with email my opinion, I mean, the first thing you get from someone is like an email or maybe a follow on social media. But I feel an email address is much more valuable.
As you start to build that relationship then you go back to the drawing board, you’re having, you know, weekly, creative sessions, and maybe it’s just by yourself, you pour yourself a cup of tea or some coffee and grab your journal. and take that time to just automatically write about all the things that people have spoken to you about that week or all the questions you’ve got that week, and just let it flow out of you and then come back the next day and there is so much in there If you just take the time to read it back again.
There’s so much that can be adapted from just taking time to center used ideas that you’re hearing from not just me but from other resources. If you capture an idea out there, go ahead and hold on to it, jot it down but then there’s something unique that comes from this automatic writing process where your subconscious plays a part and you’re able to really take the information that you’ve been consuming, whether it’s through your device or through books you’ve read or through other people talking to you, or podcasts or anything like that. Your subconscious mind condenses all that and then when you automatically, right, and then come back and revisit it with fresh eyes, you’ll begin to see connections and you’ll begin to see how unique you actually are, and how that uniqueness can be applied to your expertise, how that uniqueness can be applied to your thought leadership, and how it can be applied overall to your business.
Because as we start to breathe life into what we do, and really personalize the parts of our brand, these elements become even more important, because, after a while of consuming everybody else’s content, everyone starts to look the same and we don’t want to look the same. We want to be different, we want to stand in our expertise but we also want to stand in our truth as human beings, as business owners, and as representatives of these brands that we’ve created. So if you can do this on plugged, maybe even I would suggest first thing in the morning if you can, you know do it when you haven’t consumed anybody else’s content yet, and it’s just you, you know, that would really, really help.
So I know that this final episode was not necessarily the same framework, as we typically go through in episodes, but I thought this was important to mention because so many times people say I’m not creative, I can’t do that, but you are, everyone is, it’s just a matter of tapping into it, and applying yourself and committing to taking the time to let it flow out of you.
So I hope that you’re encouraged to take some time for yourself and grab your journal and get writing and I’ll see you in season two.
The Digitally Grounded podcast is written and produced by me, Ashleigh Lindsay, our editor is Jessica Marshall, and our music is ‘Summer Hip Hop Upbeat’ by Lightbeats. Thanks for listening!