Brand Identity

A brand identity that aligns with your core audience is only the beginning. We’ll create your brand’s new look with strategic design choices, having completed a thorough deep dive into what makes your business special and how you can communicate that with your ideal customers.

The brand identity package includes all the crucial elements you need to launch or rebrand your business – a full logo set and brand colors, brand patterns, submarks, and files to use for your business cards and social media profile images.

Branding is visual, but it’s more than just a pretty mark. It helps to communicate who you are as a business and connects you to the right audience.

Brand strategy

Brand positioning

We help you express your brand voice and values, whilst strategically positioning your brand in the marketplace.

The way you position your brand can make or break its success. You need to know who you are, and why you’re different – and then communicate it effectively with the right words, tone, visuals, and social media channels.

We know that the way your brand is positioned in the minds of your audience is of the utmost importance because it affects how they see you. We are experts in this field, and will help you find the perfect positioning for your business!

Values & messaging for branding

We research, develop and audit your brand, and create a clear set of values and messages to be used. We then create a set of key messages for your company’s marketing activities.

It’s important that you have a deep understanding of what makes your brand great, and then share it with the world. We’ll help you create a strong value proposition that communicates what sets you apart from everyone else.

Your values should be reflected in every piece of communication you have with customers, from marketing materials to customer service messages. You may not even realize how much of an impact these two things have on the success or failure of your business. We can help you get it right!

Competitor review for brand presentation

We review your competitors’ strengths and weaknesses using our proprietary analysis process. This ensures that you will have a competitive advantage in the market.

You don’t have to reinvent the wheel when it comes to building your brand identity – but there’s no harm in looking at what other brands are doing well or not-so-well so that you can do better yourself. We’ll help you understand your competitors’ strengths & weaknesses so that we can better position your own brand against them.

No one knows what your competitors are up to better than we do. We keep an eye on all the competition, so we can give you detailed feedback about their internal and external capabilities.

Target market development for brand recognition

Nailing down a target market is tricky, but we know how to make it easy for you. We’ll take a look at what’s working for other brands in your industry and point out any trends that have the potential for success. 

We focus on the development of a successful target market strategy by identifying the potential target markets for your business or product, defining strategies for those markets, and developing the marketing mix required to effectively reach them.

Brand voice & language for brand personality

We formulate how you want to be seen by customers through a series of questions to gather insights into what you stand for and how it is conveyed in every touchpoint with customers – including social media, websites, products, and more!

Elements used to create a brand image

  • Main Logo
  • Secondary Logo
  • 1-3 Submarks
  • Brand Font System
  • Color Palette
  • Custom Pattern or Illustrations (as needed)
  • Business Card design (or similar branded item)


  • Brand Guidelines Document
    (includes Brand Strategy Guidelines)
  • 1-page Style Tile

We provide the essential elements for your brand to appeal to the right people and communicate your message in a way that will resonate with them.

Make an appointment with Digitally Grounded. We are transforming digital experiences and it is about time your web presence started working FOR you 24/7/365. Let’s transform your business together.

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