Creating engaging content ideas for service-based businesses can be a challenging process in today’s digital world where content reigns supreme. You can find yourself in a circumstance where you don’t know what to write, publish, or post about. Unfortunately, a lack of quality content will have a negative influence on your search engine results. But no need to worry, we’re here to inspire you by sharing some content ideas for your company.
Here are seven engaging content ideas.
Problem-solving content helps your audience address a specific problem. This content can be anything from how to use your thought leadership to build your business to how to fix duplicate content. Indeed, it makes no difference if it’s an article or video, as long as it solves the problem at hand for your potential client. If you’re consistent, your audience will remember you when they have a problem to solve. In addition, it doesn’t matter if you’re a startup or an established company, this type of content will help you get ahead of the competition and make your customers happy.
2. Sharing your success stories
We all have stories of how we’ve succeeded in our lives. It is important for us to share these stories with others, especially if they are looking for motivation or inspiration. Sharing your success story can help motivate someone else to achieve their goals and dreams as well.
3. Client testimonials
Client testimonials provide an excellent approach to gaining trust with potential customers. Some people might be hesitant to try a new service, but reading an endorsement from someone they know, like and trust can make all the difference. Client testimonials are a great content piece to show customer satisfaction. You can use videos, pictures, or written reviews as testimonials. Feel free to post them on your social media accounts or website!
Podcasts or audiobooks are popular among those who wish to take a break from physically reading. You might use this strategy to discuss what your company excels at and what your target audience wants and cares about.
Podcasting has been around for quite a while but has gained popularity over the years. Podcasts are a great way to learn about new ideas, get advice, and be entertained. The advantage of listening on-demand also makes them extremely convenient. Podcasts offer an intimate experience that is often more personal than other forms of media because listeners feel more connected to the person who is speaking.
5. Showing your expertise
Guest speaking is an excellent way to showcase your expertise. You already have a deep understanding of your industry, you just have to talk passionately about it, and present key insights that would be valuable for your potential clients to know.
Being a guest speaker has several advantages
-Builds your reputation as an expert in your field
-Helps potential clients by sharing valuable knowledge
-Allows you to connect with others with “live facetime”
-Gives you an opportunity to refine your speaking and presentation skills
6. Sharing inspirational quotes
Inspirational quotes are a fantastic way to motivate others. On social media, quotes can increase discussion on a particular topic, and quotes can also be used to share your stance on an issue in a poetic way. They can pay homage to others, and more. They also provide filler content on social media when planning a content calendar.
7. Industry insights and trends
By using this content approach, you are telling your audience that you are an authority in your industry. Since our industries are ever-changing, there will always be new facts, statistics, insights, and trends to share. It will undoubtedly increase the value of your brand’s identity and credibility.
So there you have it! Put these seven content ideas for service-based businesses into practice if you haven’t already. Potential clients who appreciate your assistance will eventually take advantage of the services you provide when they’re ready.
Digitally Grounded works with service-based businesses looking to transform their brochure-style web presence into a digital experience that connects them to the right clients.
We provide services including digital marketing, website design and development, education, and workshops. It’s about time your web presence started working FOR you 24/7/365.
Let’s talk growth. Feel free to contact us via our website at digitallygrounded.co.