A website is an excellent tool to help market your product or service. The possibilities are endless when it comes to what a website can do when it comes to capturing data, selling, and qualifying leads. However, if you are selling digital products, tickets, and physical products via your website, there are some things you need to consider. Ensuring the security of your site and transactions made on it are safe is the most important one. Secondly, having a way to continue nurturing the relationship a client makes when they visit your website and purchase something from you, so they keep coming back.
SSL or Secure Socket Layer is used to establish an encrypted link between a web server and a browser. This encryption technology ensures that any personal information that users put on your website is secure. Information such as credit card details, date of birth, full name, address, and more is made safe by having an SSL Certification. Websites that have this feature have https:// come before their domain name on the browser’s address bar.
SSL Certification is crucial and if you don’t have it not only will the folks at Google alert your site visitors that your site is not secure, but it will also impact your search ranking and any paid ad campaigns you have running.
Reasons why SSL certification is a must:
- Savvy Online Customers know that they need to protect their information, especially when buying through the internet. Customers will actively avoid making purchases on websites that do not have SSL Certification.
- Google values SSL Certified websites, so much so that having this technology on your site will increase your Google rankings. Web browsers also “block” sites by showing a warning popup and alerting the user that the website is not secure. That is the LAST thing you want people to see when they try to visit your site to make a purchase or a donation!
- You can protect sensitive information from getting hacked from your website. Personal information, Credit Card Details, etc. are all encrypted when you have an SSL Certification built into your site. While an SSL isn’t the only thing you need to fully secure your web visitors data, it’s a good start.
Email marketing plan
An email marketing plan is an effective strategy to engage with your audience consistently. It helps you communicate new products and services, news, updates, and promotions to your customers. Having your website build your email list is an integral part of your overall digital marketing strategy. Some ways you could build your email list using your website are newsletter registrations upon visiting the site and lead generating content (sometimes called opt-ins) on social media.
Setting up a newsletter for your website
There are many services online you could use for your email marketing efforts. With all the options, you need to be sure the service you choose is going to fit with your business needs. Be sure you have the flexibility to send emails, track data, segment your list, and set up “drip emails” or automated emails that can be useful in a variety of ways. Contact us today so Digitally Grounded can help you customize your plan! If you are looking for a provider, we are loving Convertkit. Test it out using our affiliate link and you can get up to 1000 subscribers for FREE99.
Using social media to generate leads
Social media is a great tool when it comes to attracting your ideal customer and engaging with them regularly. I don’t have to tell you that staying on top of mind is paramount! Social platforms can also be a resource when you are creating content and services for your business as well.
Being consistent on social media and sharing meaningful, helpful content with your audience helps build that know like trust factor that all businesses need to establish before a customer commits to a sale.
Another great strategy I’ve used with clients is paid media campaigns. Essentially, you target audiences for certain actions that would lead a potential customer down your sales funnel… more on that in another post.
Now that you have some general information about integrations to have on your website, I encourage you to sign up for my email list. When I have something extra special to share, I will send you an email. I don’t believe in SPAM, so anytime you hear from me it is because I have something valuable to share. Sign up today!